Win+Win

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The more I think about it the more it makes sense to me…
And I sincerely hope it will also make sense to you too!

The old vs the new

In too many cases, bands/artists have kept the old “battle of the bands” mindset and ported it on the internet and the world of social media. But what ‘could’ make sense on a local scene when there’s little venues to play for and a lot of great bands to ‘compete’ with, doesn’t make any sense on the internet where the virtual ‘scene’ is worth hundreds of millions of potential listeners and fans…

The challenge of social media

Actually, the challenge there is entirely different: It’s not about competing to get a coveted place on stage any more (the stage is yours already!) it’s about finding your crowd, moreover it’s about captivating that crowd with ever renewed content and keep them entertained 24/7 with quality stuff.

So how does one do that? By sharing the same songs every day? The same videos? By posting random pseudo philosophical quotes? Or posting cats and boobs? Put yourself in the shoes of potential fans (and music lovers are truly out there, and in huge numbers even!) and try to think of what they are looking for… They want new songs, new bands, new videos, cool blog posts, radios to listen to, hear about concert/events to go to… Are you capable of posting that kind of renewed content every day, all the time? Can you do it alone??
Of course you can’t!

A change of mindset

Now what if you were forgetting about the old “battle of the bands” idea and shared content coming from many fellow artists that you like instead? If you think about it, there’s tons of great content posted every day on social medias… Each fellow band/artist is going to post their own stuff regularly of course, so then what about appropriating that cool content and make it yours to share? The more you would do that, the more you would keep your own followers interested, right? But then, what if they follow these other artists? Well sure, but so what? What are you afraid of? Remember that the music lovers out there are forever hungry for more, meaning that if they follow other bands, that doesn’t mean they will stop following you! Even better: what if other bands were actually all doing the same thing, and were also sharing your content, along with theirs and many others? Win+Win

I truly believe that it is the way to go. I even think that it’s the only way to go online if you’re an indie artist and you want to keep growing your following the right way and ultimately find your own crowd… Forget the competitiveness and adopt a sharing attitude! We, unsigned artists, don’t have a big label to do our promotion, we don’t have much money to put on ads that won’t do us any good anyway, we don’t have much money to put into expensive PR… So why not enroll fellow artist to do that for us, the only thing we have to do is to do it for them too…

What we can ALL do

To put that into practice, I have created a “friends” page on my website to showcase indie artists that I like and want to support. What I truly have in mind is to create the same kind of network that you can see on some blogs with their “blog rolls” links. Each blog links to other blogs and a visitor could follow any of these links and find new content that would fit their taste, if they end up on a site where that same kind of sharing exist they could follow more links… I propose we all do that and create our own indie network of bands and fellow artists friends.

I also propose to feature an artist on my monthly newsletter, and if we all do that, we could all extend our reach… It’s not about stealing others’ fans, it’s about sharing a crowd of people who would like music of the same kind/same quality.

And of course online, on Twitter, Facebook, whatever your social media platform of choice, when you don’t know what to post any more to keep your hungry followers happy, instead of posting the same old link, or cats and boobs, why not share other bands quality content? You get happy followers plus happy fellow artists who will be happy to share your content when the time comes. 

Win+Win

So now, are you in with a sharing mindset or are you out doing it alone with an old and inadequate 'battle of the bands’ mentality? 
It’s an easy pick, really!

19 comments

  • Cal From Cascade

    Cal From Cascade New York

    Very good on insight on how artist should work more cooperatively. It was well worth the read!

    Very good on insight on how artist should work more cooperatively. It was well worth the read!

  • Ghostly Beard

    Ghostly Beard

    Thanks for the comment Cal! I'm glad you agree, and hope more will follow, network and share! We can all do it!

    Thanks for the comment Cal! I'm glad you agree, and hope more will follow, network and share! We can all do it!

  • Lee Speaks About Music

    Lee Speaks About Music

    I think there are some interesting points in this blog Patrick. Though I must say I was never into Battle of the Bands. Well at least not how I seen it years ago which was very much a competition that featured live bands strutting their stuff to try and make it into the next round and so on, till they either got knocked out or won it. Music I feel should never be about competition. I do however feel that most unsigned artists may think it's a bit like trying to win a completion to get their music heard. I also like the bit about people wanting to hear new music. Though I would suspect that most listeners genuinely know exactly who they want to listen too. I myself am perhaps the opposite regarding new music. OK I do occasionally like to hear something different, but that something different is not always new at all. To be perfectly honest most of my new music I listen to is donkeys years old. This is down to my age I guess and the fact that even donkeys years ago back in the distant dark days of the 70's. There was still way too many artists and bands back then. That many in fact that even some 47 years later I am still discovering them and they are very much my new music in relation to what is out there today. I still even buy albums I brought donkeys years ago again simply because many of the artists are now putting them out in 5.1. Which to me gives me even more pleasure in listening to that music. And that is perhaps my new and in thing. In my world of music both of those things I just mentioned will come before me buying any new artist in today's world, and there is not much music we do have today that is really anything new at all. But having said all that thankfully I myself am only a minority and not the majority. So the points you made in this blog are all well and very good and I enjoyed the read as well mate.

    I think there are some interesting points in this blog Patrick. Though I must say I was never into Battle of the Bands. Well at least not how I seen it years ago which was very much a competition that featured live bands strutting their stuff to try and make it into the next round and so on, till they either got knocked out or won it.

    Music I feel should never be about competition. I do however feel that most unsigned artists may think it's a bit like trying to win a completion to get their music heard.

    I also like the bit about people wanting to hear new music. Though I would suspect that most listeners genuinely know exactly who they want to listen too.

    I myself am perhaps the opposite regarding new music. OK I do occasionally like to hear something different, but that something different is not always new at all.

    To be perfectly honest most of my new music I listen to is donkeys years old. This is down to my age I guess and the fact that even donkeys years ago back in the distant dark days of the 70's. There was still way too many artists and bands back then.
    That many in fact that even some 47 years later I am still discovering them and they are very much my new music in relation to what is out there today.

    I still even buy albums I brought donkeys years ago again simply because many of the artists are now putting them out in 5.1. Which to me gives me even more pleasure in listening to that music. And that is perhaps my new and in thing.

    In my world of music both of those things I just mentioned will come before me buying any new artist in today's world, and there is not much music we do have today that is really anything new at all.

    But having said all that thankfully I myself am only a minority and not the majority. So the points you made in this blog are all well and very good and I enjoyed the read as well mate.

  • Ghostly Beard

    Ghostly Beard

    Thanks for your comment Lee! Like you I like the music from the seventies, which were my formative years in music, and I still come back to it. But I believe there are tons of really great indie artists too nowadays and if we don't support them and make sure they are heard, they will slowly fall into oblivion and it's really not fair. The best music is clearly not coming from any corporate avenue nowadays, so indies need to unite to get heard. At least that's my idea.

    Thanks for your comment Lee!
    Like you I like the music from the seventies, which were my formative years in music, and I still come back to it. But I believe there are tons of really great indie artists too nowadays and if we don't support them and make sure they are heard, they will slowly fall into oblivion and it's really not fair. The best music is clearly not coming from any corporate avenue nowadays, so indies need to unite to get heard. At least that's my idea.

  • Lee Speaks About Music

    Lee Speaks About Music

    Well in reality I am sorry to say that the Genre of Indie never existed years ago and now that is does exist it's certainly no different to the Genre it was filed under years ago. Which is basically Rock and Blues. So are you saying that Indie music is New?. If it's the case then so are the Rolling Stones a new band :)))))))))))))).

    Well in reality I am sorry to say that the Genre of Indie never existed years ago and now that is does exist it's certainly no different to the Genre it was filed under years ago. Which is basically Rock and Blues. So are you saying that Indie music is New?. If it's the case then so are the Rolling Stones a new band smile))))))))))))).

  • Ghostly Beard

    Ghostly Beard

    I am aware that not much music is new, after all there's only so much variations you can do with 12 notes, right? But indie in the context of that post and generally for me just means independent artist = unsigned on a label. It's basically musicians who are doing their own thing, free of any label constraints. It's not a genre, or if you prefer you can find indie artist in any genres... I consider myself indie, and I support many indie artists.

    I am aware that not much music is new, after all there's only so much variations you can do with 12 notes, right?
    But indie in the context of that post and generally for me just means independent artist = unsigned on a label.
    It's basically musicians who are doing their own thing, free of any label constraints.
    It's not a genre, or if you prefer you can find indie artist in any genres... I consider myself indie, and I support many indie artists.

  • Lee Speaks About Music

    Lee Speaks About Music

    I never looked at it that way I must admit and always thought it was a genre and there is even a chart over here for Indie just as their is for Dance. Pop. Folk. Rock and all other genres. But I do like the idea of it meaning an independent artist or unsigned on a label and of course those artists need all the support they can get.

    I never looked at it that way I must admit and always thought it was a genre and there is even a chart over here for Indie just as their is for Dance. Pop. Folk. Rock and all other genres. But I do like the idea of it meaning an independent artist or unsigned on a label and of course those artists need all the support they can get.

  • Jim Armstrong

    Jim Armstrong Scotland

    I Totaly agree with you .I know its tough out there for every Musician to get thier Music heard .However -I have found that it has been better to listen to others and the music they have to offer .in fact My Ipod is full of indi Musicians Music .Supporting each other is the key .

    I Totaly agree with you .I know its tough out there for every Musician to get thier Music heard .However -I have found that it has been better to listen to others and the music they have to offer .in fact My Ipod is full of indi Musicians Music .Supporting each other is the key .

  • Ghostly Beard

    Ghostly Beard

    Absolutely Jim! Thanks for the comment. Let's all educate the public together! ;)

    Absolutely Jim! Thanks for the comment.
    Let's all educate the public together! wink

  • Pat Grant

    Pat Grant Manitoba

    I sure agree with you! I do a page for one artist but use it to premote other artists as well! Variety is what everyone wants. No one artist can keep an audience entertained forever. I love you net work idea. My artist has never told me do not post others on the page that bears my name! My page grows daily because I do what I can for my artist and others! I guess in my small way I have my own type of music network! I am open to all types of music even if it is something I would not always listen to! It is all very special in its own way! I think all artists like to hear now and then that someone even as small as I am enjoyes their dedication to their music. Their final tunes say it all ..

    I sure agree with you! I do a page for one artist but use it to premote other artists as well! Variety is what everyone wants. No one artist can keep an audience entertained forever. I love you net work idea. My artist has never told me do not post others on the page that bears my name! My page grows daily because I do what I can for my artist and others! I guess in my small way I have my own type of music network! I am open to all types of music even if it is something I would not always listen to! It is all very special in its own way! I think all artists like to hear now and then that someone even as small as I am enjoyes their dedication to their music. Their final tunes say it all ..

  • Ghostly Beard

    Ghostly Beard

    Thanks for your comment Pat! I love that fans do what you do, and support the artist they love, and extend that support to other deserving indie artist as well! You are one of the main reason music is made, always remember that!

    Thanks for your comment Pat! I love that fans do what you do, and support the artist they love, and extend that support to other deserving indie artist as well! You are one of the main reason music is made, always remember that!

  • Al Yardy  KB Radio

    Al Yardy KB Radio london, ontario

    i was interested to read indie didnt exist years ago. In fact independent music is really what started popular music and record charts. If you think about music in the 50s and 60's there were no huge labels. All the music came out on small independent labels, and it was up to radio to get them heard. As the industry grew things never changed. when I got into radio in the 80's we would get a huge assortment of music every week. Many of which came on small labels, from unknown artists looking for someone to play their music. We didn't have the same kind of technology as today, so the band playing in the corner pub didn't have the opportunity to record their music easily and put it out for the whole world to hear. So the big difference is accessibility. The other thing i like is the quality of the music that is available. If you haven't taken the time to listen to some of the independent artists, you are truly missing out.

    i was interested to read indie didnt exist years ago. In fact independent music is really what started popular music and record charts. If you think about music in the 50s and 60's there were no huge labels. All the music came out on small independent labels, and it was up to radio to get them heard. As the industry grew things never changed. when I got into radio in the 80's we would get a huge assortment of music every week. Many of which came on small labels, from unknown artists looking for someone to play their music. We didn't have the same kind of technology as today, so the band playing in the corner pub didn't have the opportunity to record their music easily and put it out for the whole world to hear. So the big difference is accessibility. The other thing i like is the quality of the music that is available. If you haven't taken the time to listen to some of the independent artists, you are truly missing out.

  • Ghostly Beard

    Ghostly Beard

    You're right Al! If you don't listen to independent music nowadays, best not listen to music at all. The indie scene is where talented and passionate people still live and refuse to die. It is the true music of today. But this scene needs help, because the corporations of this world are not into music for sure, they are just a greedy bunch ripping artists from every angle. So having true fans and a network is our chance to get heard and to continue thriving!

    You're right Al! If you don't listen to independent music nowadays, best not listen to music at all. The indie scene is where talented and passionate people still live and refuse to die. It is the true music of today. But this scene needs help, because the corporations of this world are not into music for sure, they are just a greedy bunch ripping artists from every angle. So having true fans and a network is our chance to get heard and to continue thriving!

  • Droning Envelope

    Droning Envelope Denver

    Thank you for welcoming us into the fold. Feels like a giant group hug. #LoveAndLight to you all.

    Thank you for welcoming us into the fold. Feels like a giant group hug. #LoveAndLight to you all.

  • Ghostly Beard

    Ghostly Beard

    Thanks for visiting Droning Envelope! I must be an old hippie, peace and love and all that. :D I kind of prefer it when people don't throw bullets at each other! ;)

    Thanks for visiting Droning Envelope! I must be an old hippie, peace and love and all that. biggrin I kind of prefer it when people don't throw bullets at each other! wink

  • David

    David New Orleans La

    Great read bro!!! I totally agree we should be working together not competing. Most artist have one thing in common the ability to express themselves. It's like letting your guard down and letting strangers into your little world. A lot of us carry the same emotions and thoughts I personally rather surround myself with those that agree with those thoughts/emotions because there is strength in numbers. Maybe off subject but, my music is about family, real life events and my fear of our government which I believe a lot of people fear the same. So like your saying why not work together and stump out this mainstream bull. I'd like to get people back to they're true emotions and show the world. We are not alone and together with open minds, no one can control us and anything positive is possible with each other. In my view these recent years mainstream media and music has pushed us apart and divides us. It's time for real people to take the center stage, and represent something great.

    Great read bro!!! I totally agree we should be working together not competing. Most artist have one thing in common the ability to express themselves. It's like letting your guard down and letting strangers into your little world. A lot of us carry the same emotions and thoughts I personally rather surround myself with those that agree with those thoughts/emotions because there is strength in numbers.

    Maybe off subject but, my music is about family, real life events and my fear of our government which I believe a lot of people fear the same. So like your saying why not work together and stump out this mainstream bull. I'd like to get people back to they're true emotions and show the world. We are not alone and together with open minds, no one can control us and anything positive is possible with each other.

    In my view these recent years mainstream media and music has pushed us apart and divides us. It's time for real people to take the center stage, and represent something great.

  • Ghostly Beard

    Ghostly Beard

    Thanks for the visit and the comment David! I agree that we are not alone and that unsigned artists should stick together, we might not all make the same music (the same genre) but it doesn't matter as long as we are true to what we do and we can support each other and educate the general public who is too unaware of the amazing music that exist in the margin of the big labels.

    Thanks for the visit and the comment David! I agree that we are not alone and that unsigned artists should stick together, we might not all make the same music (the same genre) but it doesn't matter as long as we are true to what we do and we can support each other and educate the general public who is too unaware of the amazing music that exist in the margin of the big labels.

  • Sam

    Sam Wud Records

    Very good article. We have believed this for some time. Indie artists need to understand that it's a long haul and they need to be consistent. If they work hard, day after day, week after week, year after year, they absolutely will see results. Many indie artists we've come across are too short-termist, or lack the stamina or self-belief to keep going, or believe that music isn't work and some mythological label will come and wave a magic wand and make all their dreams come true. It just isn't like that. The traditional model of the recording deal is largely obselete in today's internet age. There has never been a better time to be an independent artist as one can reach new fans all across the world. It's a question of whether or not the artist has the determination to keep going from a base of zero when not much seems to be happening.

    Very good article. We have believed this for some time.

    Indie artists need to understand that it's a long haul and they need to be consistent. If they work hard, day after day, week after week, year after year, they absolutely will see results.

    Many indie artists we've come across are too short-termist, or lack the stamina or self-belief to keep going, or believe that music isn't work and some mythological label will come and wave a magic wand and make all their dreams come true. It just isn't like that.

    The traditional model of the recording deal is largely obselete in today's internet age. There has never been a better time to be an independent artist as one can reach new fans all across the world. It's a question of whether or not the artist has the determination to keep going from a base of zero when not much seems to be happening.

  • Ghostly Beard

    Ghostly Beard

    Thanks for the visit and comment, Sam! Indeed being consistent is key, but not many will be there for the long haul. That being said, I'm not sure I agree about now being such a fantastic time for independent artists. Sure, in theory, you can reach new fans... but in reality the ambient "noise" of so much posts happening every second makes it difficult to reach anyone, when everyone is becoming numb to an overdose of information and links. Now the only thing that still managed to keep the attention is cats and boobs... Go figure! :D

    Thanks for the visit and comment, Sam! Indeed being consistent is key, but not many will be there for the long haul.
    That being said, I'm not sure I agree about now being such a fantastic time for independent artists. Sure, in theory, you can reach new fans... but in reality the ambient "noise" of so much posts happening every second makes it difficult to reach anyone, when everyone is becoming numb to an overdose of information and links. Now the only thing that still managed to keep the attention is cats and boobs... Go figure! biggrin

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