The importance of a street team

This blog post was inspired by two things that happened today, kind of a coincidence, really!

The first one is a post by the amazing Walter Hargrave of Indie Music Bus, about a cool new idea he has launched, which is to help and reward indie music fans with various promotion goodies and a chance to steer the bus wheel…
See Indie Music Force for more info.

Another one was conversations with 2 big fans of Codie Prevost (a great Canadian songwriter, see my “friends” page to know more) who have each been creating a twitter account to post news about Codie and support their favorite artist, engage in friendly banter with many people and generally get some attention around their idol.

It made me think again about the importance of a street team. We all know about the old concept of enrolling your friends, family and fans to distribute your flyers for a concert, now the same thing applies to social media.

A street team is a group of people who will tweet about you, post content on social media, interact with other potential fans and artists, bring more attention to your content and your music, vote for your songs, they do it because they love your music and your attitude, they do it because they are here to support you!

So how does one creates a street team?

If you’re doing gigs, it’s probably easier because you can interact with the audience after the show and when they tell you they loved it, you can ask them if they would help spread the word. If you’re an online artist it’s perhaps a little bit more complicated, but I think it all comes down to the same idea again: human connection.

After all, isn’t it the ultimate goal of music? To share and make us all feel part of the same family, people with similar taste, enjoying the same music without barrier, without frontier and without care for any difference of race or gender or religion or political ideas, just being human beings after all?

One of Codie’s fan asked me what I was thinking of her supporting endeavors and I had to remind her that Codie is very fortunate to have her, because music means nothing if there’s no fan to listen. Yes, they are one of the main reason we do it in the first place!
Does music even exist is there’s no one to listen?

I engage all the music fans to do what they do best, love and care for music and for the artists, buy their CDs and merch, go to their concert, share their music and news on social media, vote for them on radio charts, spread the word and the love! 

We love you back!

8 comments

  • Pat Grant

    Pat Grant Manitoba

    I have spoken to indie Music Bis and they told me they were planning something for fans. I was thinking about why people do this. Some do it only because there will be something in it for them.. I do this because I have personal goals that I want to reach in growing this page. It is great finding others who share your love for music. For me what drives me is when someone tells you "your singer is lucky to have you" this only makes me want to do more. You have your singer and others you support say to you "thank You for all you do and for your support" these two types of comments to me are worth their weight in gold! To see another person follow you because they like what you are doing and want be part of it with you. And I believe there is NO music if there are no fans to hear it. Thank you to all the great artists out there who share their grate music with us all.

    I have spoken to indie Music Bis and they told me they were planning something for fans. I was thinking about why people do this. Some do it only because there will be something in it for them.. I do this because I have personal goals that I want to reach in growing this page. It is great finding others who share your love for music. For me what drives me is when someone tells you "your singer is lucky to have you" this only makes me want to do more. You have your singer and others you support say to you "thank You for all you do and for your support" these two types of comments to me are worth their weight in gold! To see another person follow you because they like what you are doing and want be part of it with you. And I believe there is NO music if there are no fans to hear it. Thank you to all the great artists out there who share their grate music with us all.

  • Ghostly Beard

    Ghostly Beard

    Thanks for your comment Pat! You rock!

    Thanks for your comment Pat! You rock!

  • Ash

    Ash UK

    So glad you started this blog, I think what Pat has said pretty much covers it all! I love promoting my artist here in the U.K., he's starting to get well known which I'm happy about! I do love doing what I do to promote this artist, and my fan club is growing by the day!

    So glad you started this blog, I think what Pat has said pretty much covers it all! I love promoting my artist here in the U.K., he's starting to get well known which I'm happy about! I do love doing what I do to promote this artist, and my fan club is growing by the day!

  • Ghostly Beard

    Ghostly Beard

    Thanks for the comment Ash! I think Codie is truly lucky to have such awesome fans!

    Thanks for the comment Ash! I think Codie is truly lucky to have such awesome fans!

  • Kim Carney #ChixRock

    Kim Carney #ChixRock Colorado

    I want to help #MusicMafiaRadio build a Street Team - we're gonna call it the Mafia Militia, but put the idea on hold because I wasn't sure how to get started. Thanks so much for this blog article - you've inspired me!

    I want to help #MusicMafiaRadio build a Street Team - we're gonna call it the Mafia Militia, but put the idea on hold because I wasn't sure how to get started. Thanks so much for this blog article - you've inspired me!

  • Ghostly Beard

    Ghostly Beard

    Thanks for visiting, Kim and glad this inspired you! I think you guys should contact Walter from Indie Music Bus, it seems to me you all have a similar goal and Walter is extremely supportive of every indie initiative... sounds like a good match to me! ;)

    Thanks for visiting, Kim and glad this inspired you! I think you guys should contact Walter from Indie Music Bus, it seems to me you all have a similar goal and Walter is extremely supportive of every indie initiative... sounds like a good match to me! wink

  • Veronica

    Veronica California

    The Street Team concept is a good one; however I have seen the negative side and will caution those looking to embark on the journey. A selfish artist will use their status to get fans to do a lot of heavy lifting in the promotional area and will go as far as to forbid any sort of support towards other artists. The key to a successful street team is an artist who appreciates what the team does for them and understands the spirit of a true music fan extends beyond a single artist.

    The Street Team concept is a good one; however I have seen the negative side and will caution those looking to embark on the journey. A selfish artist will use their status to get fans to do a lot of heavy lifting in the promotional area and will go as far as to forbid any sort of support towards other artists.

    The key to a successful street team is an artist who appreciates what the team does for them and understands the spirit of a true music fan extends beyond a single artist.

  • Ghostly Beard

    Ghostly Beard

    That's a good point Veronica, thanks! I agree that the concept could be abused by ego driven artists, but used with a spirit of sharing, I think it's be a great thing and quite rewarding for fans and artists alike.

    That's a good point Veronica, thanks! I agree that the concept could be abused by ego driven artists, but used with a spirit of sharing, I think it's be a great thing and quite rewarding for fans and artists alike.

Add comment